Use Case: How a 5-Person SaaS Startup Gained Instant Control Over Feature Access with FlagBox
Customer: Early-stage AI Task Automation SaaS startup
Team Size: 5
Industry: B2B SaaS
Features Used: On/Off Toggle Feature Flag
The problem
A 5-person SaaS startup was scaling fast, shipping changes daily, and onboarding early customers. But the team ran into a growing problem: they needed to control which customers had access to specific features and their current setup couldn’t keep up. Every time a customer requested early access, or when they needed to pull back a buggy feature, it required a new deployment. That meant lost dev hours and opportunities for mistakes.
They needed a way to:
- Give specific users early access to new functionality
- Instantly remove access if an issue surfaced
- Let non-engineers control this without waiting for a new code release
Without a proper system, feature access was chaotic, and experimentation slowed to a crawl.
The solution
The team turned to FlagBox to simplify and speed-up their rollout process. After a quick integration,
they started using FlagBox to:
- Target features to individual users by using their User IDs
- Instantly revoke access if a bug or issue appeared
- Roll out features gradually to ensure their simple infrastructure set-up can handle the load
- Enable the Product Team to make impact without involving developers.
The results
| Outcome | Before FlagBox | With FlagBox |
|---|---|---|
| Time to give a customer early access | 1+ hour (implementation, testing and deploying). Opportunity for mistakes and delays | Instant |
| Time to remove feature access | 30+ minutes | Seconds |
| Visibility features access: | Poor - requires looking into the codebase | Full dashboard overview |
| Non-technical control | None | Product Team has full control |
